Written by Helen Pinnock

When you first start out in practice it can be difficult to know where to start with creating your wellbeing business.

A fancy website? A big advertising campaign? Business cards?

If you want to build a successful wellbeing business that you love and one that makes you happy then you need to build strong foundations.

Before you rush out and spend a lot of money on things you may not even need for your wellbeing business you should stop turn inwards and take the time to get clarity. You need to get specific about what it is you want to do with your wellbeing business, who you are best placed to work with and what it is you want to achieve.

You might be surprised to learn that the key to your wellbeing business success is going to be getting to know yourself better.

I am sure that when you did your training you were taught that you could just about work with everyone and all kinds of problems, and so it seems only logical that you should market your wellbeing services to everyone. The trouble with this idea is that it is virtually impossible to appeal to everyone with your marketing; you will end up confused and exhausted both physically and emotionally.

Let me explain. There are so many different ways to get your message out into the world, whether that be social media, a website, networking, leaflets or talks to name but a few. So how do you make a decision about which methods you are going to use and what you are going to say.

Still not convinced that you should narrow down who you market your wellbeing business to?  

Different people look for their information in different ways. A 30-year-old millennial who is out at work all day and goes to the gym three times a week and spends a lot of time scrolling thought their phone on Instagram will look for information about their wellbeing in a very different way to a 55-year-old woman with teenage children and a full-time job.

By getting clear on who you are best placed to work with you will find it easier to decide where you want to spend your time.

So, how do you work out who you are here to work with? Who it is that you should spend your time marketing to?  

There are any number of ways. You can work out who your ideal client is; I cover this subject in more detail in my book. However, a quick google search will help you uncover practical exercises.   A simple exercise I like to use with my clients who are still struggling with the idea of an ideal client is this. I suggest they get up and stand in front of a mirror there is a high chance that the people they are best placed to work with are similar to themselves. We all like to buy from people we like and trust. There is a high chance that your ideal client is going to have similar interests to you, look for their information in a similar way as you do and like the same sort of content that you like to hear and read. There is a strong possibility that they will even be struggling with the same wellbeing issues that you did.

As I have said, there is a strong possibility that your ideal client is or has had similar wellbeing problems to you. One way to attract clients and inspire them to make changes is by sharing a little of your own wellbeing story. I am guessing you decided to train in wellbeing for a reason; maybe your chosen holistic therapy helped you overcome something in your own life such as a debilitating injury, stress at work or maybe you were inspired to train because massage helped a member of your family. One of the reasons my own reflexology business began to take off in 2002 was because I began to share a little of my own story.

I was inspired to train as a reflexologist in 2001 because reflexology had helped me to deal with the hormonal condition PCOS – polycystic ovary syndrome – and conceive my first child. I was grateful and filled with a passion to help other women regain their fertility naturally. Women who were going through similar problems to what I had been though could see that I would understand their challenges. By sharing my story rather than pages of dry facts about the history of reflexology it helped them to see me as a human being.

I understand that it can feel a little scary to narrow down who you are marketing to for fear of missing a client. The reality is that by turning inwards and taking the time to get to know yourself, you will build a solid foundation for your heart felt wellbeing business. When the time comes to build your website or even spend money on advertising you can be confident that you know who you need to be talking to and what it is, they want to hear or read.

Helen Pinnock is No1 Amazon Best Selling Author, of the book: From Client to Clinic Owner – How to create your wellbeing business from the inside out. Owner of the Wellbeing Clinic & Founder of the Online Wellbeing Business Course coming 2020. To get yourself on the wait list come on overhttps://wellbeingbusiness-school.com/signup-school

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